Strategic Communication & Brand Management
Marketing Communication Plan –
Selig Jewelers (Team Project)
- Developed a 5-year integrated marketing plan for a real-world jewelry store client.
- Conducted market research and audience profiling, identifying customer engagement opportunities.
- Designed a content strategy, including social media campaigns, influencer partnerships, and SEO-driven website improvements.
2024 Book Catalog
Green Heart Living Press
- Designed a full-scale book catalog featuring 2024 published titles.
- Developed a cohesive visual layout and branding to highlight each book’s message.
- Created marketing materials to promote authors and their works.
Click Green Heart Living Book Releases
to see Green Heart’s book releases!
Formula SAE Sponsorship Packet
- Created a professional sponsorship deck outlining investment tiers, marketing benefits, and sponsorship ROI.
- Developed a sponsorship proposal to secure corporate funding and industry partnerships.
Google Antitrust &
Digital Advertising Strategy
- A current events research and presentation examining the Google antitrust lawsuit, analyzing its impact on search advertising, brand equity, and market competition.
- Led a class discussion on advertising costs, consumer search experience, and the implications of Google’s legal challenges.
